Apple's credit card has an unexpected unexpected event
Apple, the Californian technology giant, loses its main collaborator, Goldman Sachs, in its Apple Card project, the credit card with which the apple company intends to position itself as an alternative to traditional banks.
This alliance between two of the major leaders in their respective sectors is expected to end in the next twelve to fifteen months. However, the breakdown of the collaboration was something that had been talked about for some time. The losses caused by this product to the two partners have been one of the causes of the end of the alliance.
However, despite this stumbling block, Apple doesn't seem willing to abandon its product. In this way, the technology giant will be looking for a new partner for this adventure. However, Apple faces an obstacle that may limit plans for its card: the agreement signed with Goldman Sachs requires it to work with the Mastercard payment network until 2026.
Another major obstacle that the Cupertino company will have to face is the reluctance that the Apple Card itself may generate in potential partners. This is due to Apple's policy of presenting financial services in such a way that users avoid hiring those that may entail a cost.
This product is only offered in the United States, but Apple's long-term plans involve expanding the markets in which it operates with its Apple Card.